The Influence of Consumer Motivation on Salesperson Appraisal

By Lynnea Mallalieu

The mind-set of consumers affects cognitive appraisals and emotional responses to salesperson behavior. A congruency mechanism operates during a sales encounter between the consumer and the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3843365032
• ISBN13: 9783843365031
• Release Date: November 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 104 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"