The Industrial (Marketing) Revolution: How Technology Changes Everything for the Industrial Marketer

By Jared R Fabac and Jared R. Fabac

Book Overview

The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1475998473
• ISBN13: 9781475998474
• Release Date: July 2013
• Publisher: iUniverse
• Length: 204 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"