The Impact of Radical Innovation on Consumer Behaviour

By Antika Ungsusing

In most industries, innovation is the most essential driver of competitive advantage. Particular to Radical Innovation, it underlies the firm s success in an attempt to be different and innovative... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838389360
• ISBN13: 9783838389363
• Release Date: August 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 136 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"