The impact of a company's internal resources on innovation

By Soufien Zouari

The aim of our work is to attempt to explain the relationships between knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected through a survey of 135 Tunisian companies operating in a variety of industries across the country. We used a principal component analysis for each concept and then performed a hierarchical regression analysis to achieve our objective. Our empirical study was able to provide assertions about the existing relationship between these variables. The results indicate that knowledge-based resources, learning orientation and market orientation have a significant effect on innovation performance. However, knowledge-based resources mediated the relationship between learning orientation and innovation performance in the Tunisian case.

• Format: Paperback
• Language: English
• ISBN: 6208587344
• ISBN13: 9786208587345
• Release Date: January 2025
• Publisher: Our Knowledge Publishing
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"