The impact of megatrends on your business: How to assess the impact of long-term trends on your company and adapt your strategy to ensure future success

By Frederic De Meyer

In this original work, Frederic De Meyer gives multiple examples of how major societal shifts are impacting on all types of businesses, often indirectly and subtly. This book provides concrete, practical advice on how to use megatrends to generate innovative ideas and understand the challenges of your customers and how to best benefit from this knowledge.Some preliminary reactions to the book:"Frederic offers a unique insight of how global changes translate into new business opportunities. This book is an essential tool for any future-oriented manager or entrepreneur and anyone involved in innovation strategies" Philippe De Ridder, co-founder, Board of Innovation"Designing and implementing a good strategy is quite a challenge. In an increasingly complex world, it is becoming increasingly difficult to recognise the core from the noise. This book on megatrends will help you do this. It will give you the necessary insights to focus on the themes that are crucial to the future of your company. A must read!" Jeroen De Flander, co-founder, The Performance Factory and author of Strategy Execution Heroes"This excellent book is a comprehensive overview of the major trends and also offers a methodology to better assess the future reality and master its consequences. The author provides an essential guide for any strategy exercise" Peter Corijn, Vice-President, Procter & Gamble

• Format: Paperback
• Language: English
• ISBN: 1468097024
• ISBN13: 9781468097023
• Release Date: January 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 140 Pages
• Weight: 0.66 lbs.
• Dimensions: 9.6" x 0.3" x 6.7"