The IMC Case Book: Cases in Integrated Marketing Communications

by Susan K Jones and Susan K. Jones

More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0692666699
• ISBN13: 9780692666692
• Release Date: April 2016
• Publisher: Midwest Marketing Education Foundation
• Length: 318 Pages
• Weight: 1.63 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"