The Image of a Company: Manual for Corporate Identity

By Ben Bos

A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of Total Design detailing how to achieve a distinctive corporate identity.

• Format: Hardcover
• Language: English
• ISBN: 1854544047
• ISBN13: 9781854544049
• Release Date: January 1994
• Publisher: Phaidon Press
• Length: 224 Pages
• Weight: 3.95 lbs.
• Dimensions: 14.0" x 1.0" x 10.3"
• Grade Range: Grade 8 to Postsecondary