The Idea of Political Marketing

by Nicholas Jackson O'Shaughnessy

Book Overview

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.

Political marketing is about the making and unmaking of governments in a democracy. Despite its...

• Format: Hardcover
• Language: English
• ISBN: B006YIEHFG
• ISBN13: 9780275975951
• Release Date: May 2002
• Publisher: Praeger
• Length: 280 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.0" x 6.4" x 9.6"