The Idea Hunter

by Andy Boynton and Bill Fischer

Book Overview

A different way of discovering and developing the best business ideas

Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap...

• Format: Hardcover
• Language: English
• ISBN: 0470767766
• ISBN13: 9780470767764
• Release Date: April 2011
• Publisher: Jossey-Bass
• Length: 192 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"