Natural diamond engagement rings have long been an integral part of wedding traditions. Yet little is known about their origin story. Some believe the ring ritual was a niche practice until 1947, when De Beers promoted it in an advertising campaign with the tagline "A Diamond Is Forever." In fact, diamond engagement rings were widespread long before that. Beginning in 1890, Tiffany & Co. made it easy to shop for diamond engagement rings through mail-order catalogs. During the 1920s, in Hollywood's silent movie era, diamond engagement rings appeared in countless films as an easily understood narrative device. But the story goes back much further, all the way to the 15th century.The History of Diamond Engagement Rings: A True Romance traces the evolution. From the beginning, the vast majority focused on a solitaire. The timeline of rings shows diamond-cutting techniques and design trends through the ages. Style guides highlight the vocabulary of diamonds and ring designs. The engagement rings of luminaries from the past and a host of contemporary celebrities are reviewed, including Britian's Queen Charlotte, poet Elizabeth Barrett Browning and Grace Kelly as well as Beyoncé, Jennifer Lawrence and Blake Lively. The History of Diamond Engagement Rings is the first publication to examine the story and illustrate how diamond engagement rings have proven to be one of the, if not the, most enduring traditions in jewelry.
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