
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers...

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers...









Excellent expose on subliminal advertising.




What makes us buy, believe, even vote, the way we do...


![The Hidden Persuaders ([Psychology]) B000HUB0JI Book Cover](https://m.media-amazon.com/images/I/41AfARRIqAL._SL500_.jpg)






