Brundage brings to the surface many media communications issues in simple, anecdotal fashion. His media "rules to live by" in situations of crisis set a standard for all aspects of human interface. Cross one of his "bridges" and you'll experience clearly crafted and delivered answers under pressure...even with your spouse! A GREAT read!
Next Best Thing to Taking His Seminar!
Published by Thriftbooks.com User , 19 years ago
This book and multimedia cd package is the best way to learn about crisis and media response if you can't attend one of Richard Brundage's seminars. His personal experience will help take you to the next level. Brundage's concise and well-written book combines his personal experiences as a reporter, broadcaster and crisis communicator with important hands-on techniques for getting your message across to the media no matter what the situation. His willingness to share this knowledge and help others comes through his writing with a straightforward conversational style and tangible examples. The accompanying multimedia cd includes complete seminar handouts, a seminar Power Point presentation, a 27-page crisis plan, and information on how to host a seminar. Very useful!
A great read with great lessons.
Published by Thriftbooks.com User , 19 years ago
Do you really want people to understand what you say? Do you want to know the secrets of reporting? Buy this book! It is not a dry "how to" book but a living story of learning the secrets of communicating effectively in today's world. A great read with great lessons. Any organization that may face the media must have this book in their library. It may save you millions!
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