The He-Man Effect: How American Toymakers Sold You Your Childhood

by Box Brown

Brian "Box" Brown brings history and culture to life through his comics. In his new graphic novel, he unravels how marketing that targeted children in the 1980s has shaped adults in the present.

Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain...

• Format: Hardcover
• Language: English
• ISBN: 1250261406
• ISBN13: 9781250261403
• Release Date: July 2023
• Publisher: First Second
• Length: 272 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.2" x 8.6"