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The Handbook of Field Marketing: A Complete Gui...
By Alison Williams and Roddy Mullin
Edition Description
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the...
Edition Details
Format:Paperback
Language:English
ISBN:0749456264
Format: Paperback
Condition:
*Best Available: (ex-library)
$
80.89
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The Handbook of Field Marketing: A Complete Gui...
By Alison Williams and Roddy Mullin
Edition Description
Field marketing can be differentiated from all other marketing activities because it is face-to-face direct marketing. Field marketing includes direct selling promotions, exhibitions, merchandising, auditing, demonstrations, and mystery shopping. Individually or combined, these...
Edition Details
Format:Hardcover
Language:English
ISBN:0749450258
Format: Hardcover
Condition:
$
106.19
Almost Gone, Only 1 Left!
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