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The Handbook for Focus Group Research
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum...
The Handbook for Focus Group Research
As one of the most popular tools for gathering information in today′s marketplace, focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition, Thomas L. Greenbaum...
The Practical Handbook and Guide to Focus Group...
Presents information on conducting market research with focus groups, discussing how to select and evaluate moderators and facilities and using the latest technology and innovative techniques to yield more useful information.
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