The Guerrilla Game: Marketing is Rebellion

By shanmugam vinayagam

When Arjun, a restless marketing dropout in the heart of Delhi, sparks a bold idea to challenge corporate monotony, he unknowingly ignites a revolution. Alongside a crew of misfits-a graffiti artist, a data nerd, a filmmaker, and a philosophy major-they form The Guerrilla Gurus, a renegade branding collective fueled by vision, guts, and street smarts.
As their underground campaigns begin to rewrite the rules of engagement, the team finds themselves locked in a battle against traditional ad giants, media manipulation, and their own inner conflicts. From midnight sticker storms in Chandni Chowk to viral flash mobs at India Gate, their journey blurs the line between marketing and protest, rebellion and reinvention.
But how far can creativity go before it becomes dangerous?
And can a movement survive the weight of its own message?
The Guerrilla Game is a razor-sharp, emotionally charged corporate rebellion novel-perfect for fans of Startup thrillers, underground culture, and David-vs-Goliath stories in modern India.

• Format: Paperback
• Language: English
• ISBN: B0F7M15ZDP
• ISBN13: 9798282674477
• Release Date: May 2025
• Publisher: Independently Published
• Length: 158 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"