The Growth Gears: Using a Market-Based Framework to Drive Business Success

By Art Saxby and Pete Hayes

Book Overview

WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING?
Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business--working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: - Determine if your business is operationally oriented or market oriented - Identify opportunities for business growth - Understand why marketing execution is sometimes not effective - Assure ongoing market relevance - Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth

• Format: Hardcover
• Language: English
• ISBN: 1599325896
• ISBN13: 9781599325897
• Release Date: February 2016
• Publisher: Advantage Books
• Length: 228 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"