The Growing Business Intelligence: AI and Related Technologies

Bys: Amoako, George Kofi, Majeed, Mohammed, Ofori, Kwame

In today's fast-paced and technologically driven society, businesses face unprecedented challenges and opportunities. This new volume explores how the application of artificial intelligence in the fields of management, finance, HR, hospitality, and marketing can enhance effectiveness, enabling business professionals and marketers to develop deeper connections with clients, extract valuable insights from large databases, and execute highly customized and personalized marketing and personnel management strategies.

• Format: Hardcover
• Language: English
• ISBN: 1998511448
• ISBN13: 9781998511440
• Release Date: November 2025
• Publisher: Apple Academic Press
• Length: 352 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"