The Great Catapult: How Integrated IP Management Will Shoot Your Brand to Success

By Zeeger Vink

Intellectual Property (IP) is fast becoming the most valuable business asset: proprietary brands, design and content determine the success and longevity of companies. THE GREAT CATAPULT shows the way in this global reality. This first-of-its-kind guide for the C-suite not only summarizes in plain business language why IP is fundamental to brand-based companies, it provides hands-on advice on the actual organization of IP within your business. Based on inside experience from some of the world's best-known brands, the book advocates INTEGRATED IP MANAGEMENT, the approach that lets IP step out of its legal shell and create a lasting competitive advantage through all operational functions. The book's lessons provide a head-start for anyone managing a company-from start-ups to listed multinationals-and empower all others involved in creating brand value, including marketers, investors and management consultants."A must read for any C suite person: CEOs CFOs COOs and even CMOs seem to ignore how critical IP is to the success of their business. Zeeger Vink provides a unique opportunity to understand, value and manage IP. On top of this it is fun to read." - Etienne Sanz De Acedo - CEO, International Trademark Association (INTA)"A most insightful and helpful guide for business executives on the critical importance of intellectual property management" - Prof. Frederick Mostert - President of the Luxury Law Alliance; Author of From Edison to iPod, Protect Yours Ideas and Make Money.

• Format: Paperback
• Language: English
• ISBN: 2955610216
• ISBN13: 9782955610213
• Release Date: July 2020
• Publisher: Frangipani
• Length: 296 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"