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Paperback The Great American Blow-Up: Puffery in Advertising and Selling Book

ISBN: 0299152545

ISBN13: 9780299152543

The Great American Blow-Up: Puffery in Advertising and Selling

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Book Overview

How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up , provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s...

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