The Graphic Designer's Guide to Creative Marketing: Finding & Keeping Your Best Clients

By Linda Cooper Bowen

Using full-colour visual examples, this reference provides step-by-step instructions on how to develop and execute successful marketing plans. It includes case studies and samples of effective marketing materials for all budget levels, as well as examples of proposal/contract letters, telephone scripts, and client survey questionnaires. There are dozens of interviews with practicing designers who discuss their approach to marketing their services, and it combines ready-to-use business forms and recommended reading.

• Format: Paperback
• Language: English
• ISBN: 0471293148
• ISBN13: 9780471293149
• Release Date: February 1999
• Publisher: Wiley & Sons, Incorporated, John
• Length: 224 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.6" x 7.5" x 9.2"

Customer Reviews

The ABCs of marketing for every design professional

Linda Cooper Bowen's guide to creative marketing is an essential step-by-step tool for any design professional -- at any level -- seeking to generate new business and improve their image. With such diverse and relevant topics as the role of the marketing manager, positioning your image, and successful promotion programs, she presents solid methods and easy ways to grow even an established design studio. I particularly appreciate the chapter on finding (and keeping) the best clients. It's the most important part of my own job, and I can sense the ways my firm will benefit from Cooper Bowen's expertise.