The Google Model: Managing Continuous Innovation in a Rapidly Changing World

By: Steiber, Annika

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive one-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.

• Format: MP3 CD
• Language: English
• ISBN: B0C9NT43S5
• ISBN13: 9798212359504
• Release Date: December 2022
• Publisher: Ascent Audio