The Good Brand Paperback

By JD Michael Lasky

Most companies start their branding endeavor by picking words. By then they have often made their first fatal mistake. Many companies spend years and fortunes building brands that they don't own,... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 0997528109
• ISBN13: 9780997528107
• Release Date: January 2016
• Publisher: Perimeter Communications
• Length: 215 Pages
• Weight: 0.94 lbs.