The Golden Age of Data: Media Analytics in Study & Practice

By Don Grady

Book Overview

This book summarizes the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences, and more.

• Format: Paperback
• Language: English
• ISBN: 1032176431
• ISBN13: 9781032176437
• Release Date: September 2021
• Publisher: Routledge
• Length: 300 Pages
• Weight: 0.89 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"