The Globalization of Advertising: Agencies, Cities and Spaces of Creativity

by James R. Faulconbridge, Jonathan V. Beaverstock, Peter J. Taylor, et al.

Book Overview

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary...

• Format: Paperback
• Language: English
• ISBN: 1138867349
• ISBN13: 9781138867345
• Release Date: April 2015
• Publisher: Routledge
• Length: 196 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"