The Global Sport Economy: Contemporary Issues

Book Overview

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy works and what its main strategic challenges and opportunities are.

Offering a balance between theory and practice, and adopting an international...

• Format: Paperback
• Language: English
• ISBN: 0367729008
• ISBN13: 9780367729004
• Release Date: December 2020
• Publisher: Routledge
• Length: 330 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"