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The Global Management of Creativity
Edition Description
In the past, 'Global Management' meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed. This book is...
Edition Details
Format:Paperback
Language:English
ISBN:0367668009
Format: Paperback
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The Global Management of Creativity
Edition Description
This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution...
Edition Details
Format:Hardcover
Language:English
ISBN:1138910163
Format: Hardcover
Condition:
$
140.00
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