The Global Korean Motor Industry: The Hyundai Motor Company's Global Strategy

By Chung-Sok Suh, Seung-Ho Kwon, Lansbury/Suh/Kw, et al.

Book Overview

Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.

• Format: Paperback
• Language: English
• ISBN: 0415542790
• ISBN13: 9780415542791
• Release Date: May 2012
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"