The first comprehensive study of the international popular music industry. The book examines how the industry is responding to the need to produce global starand discusses the effect of new media technologies.
Very well written, well-researched, and very informative
Published by Thriftbooks.com User , 26 years ago
This was a fascinating and intriguing book. It focuses on the 6 (which is now recently 5) major labels and their international/global market share. It focuses on Warner, Sony, EMI, BMG, MCA and Polygram; and how these transnationals BY FAR dominate the whole music industry worldwide. An oligopoly exists in the music industry. These transnationals have expanded globally as they realized that music is a GLOBAL business. Here is the 1997 worldwide market share: MCA=5.6% BMG=12.1%, Warner=13.1%, Sony=14.5%, Polygram=16.7%, EMI=15.3%, and the indie labels=22.8%. So, the majors control 77% of the world market! Wow! "Because they control so much of the entertainment industry, the oligopolist firms are able to prevent smaller, specialist firms from surviving in popular music niches...As small firms make considerable inroads into the market, large firms respond by absorbing them through merger or joint venture..." ...I have many, many books on the music business, but this book is definitely one of the best. It takes an intriguing look into the global aspect of the music industry in which these majors dominate. I highly recommend this book to anyone interested in the music business!
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