The Global Football Industry: Marketing Perspectives

Book Overview

With contributions from Europe, Asia and the Americas, this book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary issues in the marketing of football around the world.

• Format: Paperback
• Language: English
• ISBN: 0367894122
• ISBN13: 9780367894122
• Release Date: November 2019
• Publisher: Routledge
• Length: 352 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"