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Paperback The Global Entrepreneur Second Edition Book

ISBN: 0975315307

ISBN13: 9780975315309

The Global Entrepreneur Second Edition

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Format: Paperback

Condition: Very Good

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Book Overview

Foley uncovers all of the hidden secrets to doing business in the real world. His text has been used by thousands of readers to develop global business skills, and numerous colleges and universities in academic and executive courses.

Customer Reviews

5 ratings

Top book for small businesses and college students

I recently took a business class at a top university in Los Angeles. I found this book to really help with the class and with my ideas for expanding a small business overseas. I'm sending this book to some college student friends in Business who will really benefit by using this book. I liked the way Foley made use of the Internet.


This is an excellent source for everything from foreign market evaluation to the documentation for your first sale. Well written and enjoyable to read. While startng out in the game of global enterprise, I have a lot of questions. The questions are being answered, plus all the ones I didn't know I needed to ask. The book excites me to pursue the markets. Before hand I thought it would frighten or discourage me, reading about all the work and risk involved. It was encouraging to hear that international business is where to see the world and its cultures, not just a way to increase profits. I plan to use this book as the guide when our company goes global.

Global Entrepreneur Excellent Introduction to Global Arena

As a newcomer to the "world of global business," I was searching for one resource that would quickly build my understanding of the various aspects of the international arena. I was thrilled to discover The Global Entrepreneur, by James Foley. This book covers everything from basic definitions to the broad issues of "how," "why," and "when" to go global, while also providing solid information on specific topics such as logistics, marketing, relationship building, strategic planning, and using the internet. And it accomplishes all this in an informal, easy to read and understand style. Mr. Foley writes in a conversational manner, taking information that could be quite dry and boring, and making it interesting and exciting. As an added benefit, the book also includes numerous other resources to enhance your research and exploration of the global arena. The Global Entrepreneur offers a wealth of information and is a practical resource/reference book for anyone involved in, or becoming involved with, global business.

Great international marketing book

I love this book! It is easy to read, but very complete. I agree with the others... The best I've found. I needed information on planning some international marketing strategies and the ideas in this book were great. I especially like the last section dealing with distributor strategies, promotion, and trade shows. Also a good chapter on the Internet.

The MOST valuable resource for small business export!

I enthusiastically urge all small business owners considering export to purchase this invaluable book. It is a straightforward handbook that intuitively addresses all issues of importance for any business person considering expanding his market. I have spent the past month searching for a single resource that provides concise and helpful coverage of export issues, and can save you the trouble - it is ALL HERE. I believe Professor Foley has done a great service to the small business community in providing this excellent reference.
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