The globalization of business has ended corporate colonialism in international commerce, and out of this has emerged what the author calls the global corporation. Differing in many important ways from... This description may be from another edition of this product.
It's very excellent book. It show's how each market has it's own prespective markets throughout the world.
An insightful look at the return of the global economy.
Published by Thriftbooks.com User , 26 years ago
The Global Corporation is required reading for those who seek to understand the complex issues and problems that are an important part of the future of those companies seeking to do business outside of their traditional home market. The book is well rounded in scope and conveys its message in a clear, concise and easy to follow manner. It first begins with a lesson in the history of the world economy and its various market structures. The rest of the book is dedicated to analyzing the multifaceted issues that are common to all companies who are now or will in the future compete in the multinational/global arena. I highly recommend this book to anyone whose career, interests, or academic studies are in anyway related to economics and business.
ALL ABOUT ORGANIZATIONS IN THE GLOBALIZATION REVOLUTION!
Published by Thriftbooks.com User , 26 years ago
The author profiles the characteristics of a global corporation-distinct from a multinational, this is an enterprise consisting of a network of independent entrepreneurs operating autonomous units, with support and guidance, but not control, from headquarters. The parent company treats each national market as part of a regional or global network. This is an interesting and well written book about an increasingly important subject. Reviewed by Yvette Borcia, co-founder, Stern & Associates, co-author of Stern's Sourcefinder The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder
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