The Global Corporation: The Decolonization of International Business

By Panos Mourdoukoutas

Book Overview

The globalization of business has ended corporate colonialism in international commerce, and out of this has emerged what the author calls the global corporation. Differing in many important ways from the now obsolete multinational corporation it is replacing, the global corporation is actually a network of independent entrepreneurs, liberated from the control of headquarters, and thus able to implement a new vision of the overall enterprise, its competitive strategies, and how it coordinates and communicates within itself. The author carefully delineates the subtle distinctions among concepts that are often taken, mistakenly, as synonyms for globalization, such as multinationalization, and elicits the implications these distinctions have for the management of international business.

Nurtured in the post-GATT era, and especially in the last twenty years, the model of the global corporation describes an international business organization in which the parent company treats each national market as a part of a single, integrated regional or global market, setting up autonomous divisions or forming alliances and partnerships to handle each product and business line for the entire region or entire world market. In this network organization, the parent company plays the role of support office for the individual divisions, which are treated as equals. The structure consists of the support level, which handles company-wide concerns, and unit level, which handles unit-specific concerns. The two-level management is supported and re-enforced by a corporate vision and by efficient and effective communication and incentive structures.

• Format: Hardcover
• Language: English
• ISBN: 012746610X
• ISBN13: 9781567202410
• Release Date: January 1999
• Publisher: Praeger
• Length: 160 Pages
• Weight: 3.80 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"

Customer Reviews

The Global

It's very excellent book. It show's how each market has it's own prespective markets throughout the world.

An insightful look at the return of the global economy.

The Global Corporation is required reading for those who seek to understand the complex issues and problems that are an important part of the future of those companies seeking to do business outside of their traditional home market. The book is well rounded in scope and conveys its message in a clear, concise and easy to follow manner. It first begins with a lesson in the history of the world economy and its various market structures. The rest of the book is dedicated to analyzing the multifaceted issues that are common to all companies who are now or will in the future compete in the multinational/global arena. I highly recommend this book to anyone whose career, interests, or academic studies are in anyway related to economics and business.

ALL ABOUT ORGANIZATIONS IN THE GLOBALIZATION REVOLUTION!

The author profiles the characteristics of a global corporation-distinct from a multinational, this is an enterprise consisting of a network of independent entrepreneurs operating autonomous units, with support and guidance, but not control, from headquarters. The parent company treats each national market as part of a regional or global network. This is an interesting and well written book about an increasingly important subject. Reviewed by Yvette Borcia, co-founder, Stern & Associates, co-author of Stern's Sourcefinder The Master Directory to HR and Business Management Information & Resources, Stern's CyberSpace SourceFinder, and Stern's Compensation and Benefits SourceFinder