The Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing

by Clotaire Rapaille and E.J. Koh

For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives--love, health, and money, for instance--are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide--the result of our constant interconnectedness. He has also identified a new group who are paving the way for...

• Format: Hardcover
• Language: English
• ISBN: 1137279710
• ISBN13: 9781137279712
• Release Date: September 2015
• Publisher: St. Martin's Press
• Length: 304 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.4" x 9.6"