The Global Business: Four Key Marketing Strategies

By: Erdener Kaynak

Book Overview

Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1560242493
• ISBN13: 9781560242499
• Release Date: June 1993
• Publisher: Routledge
• Length: 442 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"