The Global Bridge: An Introduction to Intercultural Communication for Global Competence
In today's era of constant movement-whether you're negotiating a deal across time zones, managing a remote team, or traveling for adventure-cultural fluency is no longer a soft skill, it is a necessity. To thrive in the global marketplace, you must move beyond simple etiquette and develop genuine Global Competence.
The Global Bridge by Kentaro Sato is your essential guide to navigating this complex world. This text provides the rigorous theoretical foundation and practical tools required to thrive in any global context.
Inside this definitive guide, you will learn to:
Unpack Cultural Frameworks: Gain command of leading models like Hofstede's Cultural Dimensions (including PDI, MAS, and IDV) to quickly analyze and predict national values and behaviors.
Develop Cognitive Flexibility: Learn how fundamental concepts like worldview, cultural identity, and communication styles (high-context vs. low-context) shape perception, emotion, and interaction.
Move from Theory to Action: Explore the crucial connection between abstract cultural values and real-world communication skills, such as negotiating, managing intercultural conflict, and building trust.
Build Your Bridge to Success: Complete with reference tables, clear examples, and real-world scenarios, this book provides a clear, accessible pathway to adapting your communication style for maximum effectiveness.
Designed for students, professionals, and global citizens, The Global Bridge gives you the practical knowledge to stop fearing missteps and start building meaningful connections across cultures.
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