The Global Brand CEO: Building The Ultimate Marketing Machine

By Marc de Swaan Arons and Frank van den Driest

Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 061538708X
• ISBN13: 9780615387086
• Release Date: September 2010
• Publisher: Airstream New York
• Length: 320 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.8" x 1.2" x 7.2"