The Global Advantage

By Michael J. Marquardt

In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your: * corporate culture * human resources * strategies * operations * structure * learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors.

• Format: Hardcover
• Language: English
• ISBN: 0884153584
• ISBN13: 9780884153580
• Release Date: November 1998
• Publisher: Routledge
• Length: 282 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"

Customer Reviews

"Companies either globalize or they die."

This is truly a fascinating study about globalization. As told by Marquardt "two years ago, a large consulting firm that helps companies go global gave me a list of the ten most common questions its clients had about globalization :1. How do you create a global culture?2. What are the key components of globalization?3. How do you create a global mind-set?4. What kinds of skills should we look for in global managers?5. Why do some people fail when going overseas?6. How do we establish a global training program?7. What experiences should we give our future leaders?8. Should everyone in the organization become globalized?9. Is there an order or process in which a company should go global?10. Where can we go for help as we work toward globalization?This list inspired me to write this book, for I realized that these questions had no easy answers and that only a handful of companies had resolved even of these issues."In this context, after defining six components of his "GlobalSuccess" model, Marquardt explores and illustrates these six components, namely corporate culture, human resources, strategies, operations, structure and learning with best practices of more than forty successful global companies, such as : GE, Whirlpool, Colgate-Palmolive, Shell, Coca-Cola, Xerox, FedEx and HP.I highly recommend this study. As proclaimed by Jack Welch " companies either globalize or they die."

Best "how-to" book on globalization

Wonderful array of best practices of the top global companies

Great book on how to globalize your organization

Excellent overview as well as best practices in globalizatio