
Until recently we have known more about gift giving practices in pre-industrial societies than about those of industrial western society. In this book, first published in 1988, David Cheal shows that the process of present giving and receiving is a vital element in contemporary...

Theories of gift and exchange have been well developed in anthropology. David Cheal applies his own findings to modern, industrial societies showing how the sociology of the gift relates to current theories about gender, family and religion.

Until recently we have known more about gift giving practices in pre-industrial societies than about those of industrial western society. In this book, first published in 1988, David Cheal shows that the process of present giving and receiving is a vital element in contemporary...