The Ghatotkacha Game: Marketing Lessons from Mythology

By Pravin Shekar and Shraddha Anu Shekar

THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY

Are there any?

Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries?

A marketer seeks inspiration from all possible sources, including ones that are clearly outliers Let us take one particular character from the Mahabharata.

Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha's birth to his death is a game. Does he play different games, or is he a part of one himself?

After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share?

Marketing. Mythology. And the many messages therein.

• Format: Paperback
• Language: English
• ISBN: 1649195419
• ISBN13: 9781649195418
• Release Date: July 2020
• Publisher: Notion Press
• Length: 112 Pages
• Weight: 0.28 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"