What is a "geek"? It refers to someone who maintains eternal curiosity, dares to tackle tough problems, and embraces unconventional solutions. This book demonstrates how "business geeks" forge a new corporate culture--the Geek Method--centered around four guiding principles: science, ownership, speed, and openness. The Geek Method doesn't blindly follow experts, isn't obsessed with plans and processes, isn't afraid to make mistakes, and isn't fixated on "winning"--but it explains everything. It favors debate and detests bureaucracy. It supports iteration over planning, avoids coordination, and tolerates a degree of chaos. Its practitioners are outspoken, champion egalitarianism, embrace failure, challenge superiors, and aren't afraid to be proven wrong. The Geek Method is an anti-involution corporate culture.
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