The Gala Fundraising Guidebook: A Blueprint for Success

By Matthew W. Newsom

Written by a professional benefit auctioneer who has helped non-profit organizations across the United States raise over $100,000,000, this instructional book teaches novice and experienced fundraisers alike the best way to design and execute efficient and profitable gala fundraisers.

Loaded with practical and ready-to-implement ideas, the Guidebook provides quick tips and in-depth information that will streamline the gala planning process, incrase revenue across the board and result in a fun, profitable event.

Sections and chapters include:
Pre-Event Preparation
-Event Format - In Person vs Virtual vs Hybrid
-Aligning Priorities
-Event Fundraising Timeline
-Audience Development
-Event Technology - Mobile Bidding/Giving
-Utilizing Volunteers
Event Day Template
Pre-Program Thoughts
-Seating Chart
-Dining Options
-Focus on 6 Run of Show Essential Elements
1.#1 - Welcome
2.#2 - Branding
3.#3 - Live Auction
4.#4 - Mission Moment
5.#5 - Paddle Raise / Fund A Need / Giving Moment
6.#6 - Thank You
Post Program Ideas
Other Revenue Generators
-Silent Auction
-Raffles
-Heads or Tails
-Table Auction
-Dessert Dash
-Wine/Bourbon/Gift Card Pull
Underrated or Overrated?
Choosing Your Auctioneer
Appendices with Download Links

• Format: Paperback
• Language: English
• ISBN: B0F5M98HWY
• ISBN13: 9798350995237
• Release Date: June 2025
• Publisher: Bookbaby
• Length: 96 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 8.3" x 10.9"