The Future of Green Marketing

By: Akude, Derrick Nukunu

The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable strategies, and the growing consumer demand for eco-friendly solutions, the book provides a roadmap for businesses aiming to lead in the green economy.

• Format: Paperback
• Language: English
• ISBN: 6208224330
• ISBN13: 9786208224332
• Release Date: October 2024
• Publisher: LAP Lambert Academic Publishing
• Length: 124 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"