The Future of Brands: 25 Visions of the Future of Branding (Macmillan Business)

by Rita Clifton

Brands have become an important part of everyday life and feature strongly in the value and strategy of companies. In this volume, leading international opinion formers from many different fields give... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0333776739
• ISBN13: 9780333776735
• Release Date: January 2000
• Publisher: Macmillan Press Ltd
• Weight: 1.72 lbs.
• Dimensions: 10.4" x 0.6" x 9.1"