Fundamentals of Advertising

By John Wilmshurst

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students.

• Format: Paperback
• Language: English
• ISBN: 0750615621
• ISBN13: 9780750615624
• Release Date: September 1999
• Publisher: Routledge
• Length: 408 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"