Fundamentals and Practice of Marketing, Third Edition: Published in association with the Chartered Institute of Marketing

By John Wilmshurst and John Wilmshurst MA; FCAM; FCIM

Now established as the standard introductory text, the third edition of this popular book has been thoroughly revised to give greater emphasis to the dynamic nature of effective marketing management.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750609974
• ISBN13: 9780750609975
• Release Date: April 1995
• Publisher: Butterworth-Heinemann
• Length: 324 Pages
• Weight: 1.33 lbs.
• Dimensions: 10.4" x 0.7" x 7.7"