The Full-Funnel Marketer: Advanced Tools and Frameworks for Career-Driven Marketers (The Marketing Mastery Series)

By Akshay Sharma

Ready to go from marketer to marketing leader?
If you've mastered the basics and want to break through to the next level in your marketing career, The Full-Funnel Marketer is your playbook for building smarter strategies, leading with confidence, and driving measurable business growth.

Written for career-driven marketers aiming for promotion, ownership, and impact, this guide dives deep into what it really takes to succeed in today's competitive, data-driven, and multi-channel marketing world.

Inside, you'll learn how to: Design full-funnel strategies that align with business goals Segment audiences and position your brand for real differentiation Map complex customer journeys and personalize at scale Build integrated campaigns across social, paid, and influencer channels Use analytics, dashboards, and KPIs to measure what matters Automate marketing workflows and scale CRM operations Run rapid growth experiments and build a culture of testing Lead teams, write better briefs, and collaborate cross-functionally Infuse ethics, diversity, and future-facing thinking into your brand

Whether you're a digital specialist, content strategist, or performance marketer, this book will help you sharpen your strategic thinking, elevate your creative execution, and prepare for leadership in the modern marketing era.

Stop executing. Start leading. Become the full-funnel marketer your company needs.

• Format: Paperback
• Language: English
• ISBN: B0FBMKZQ7M
• ISBN13: 9798286011872
• Release Date: May 2025
• Publisher: Independently published
• Length: 80 Pages
• Weight: 0.27 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"