The Frugal Book Promoter: How to Do What Your Publisher Won't

by Howard-Johnson, Carolyn and Carolyn Howard-Johnson

For a little over 2 cents a day, THE FRUGAL BOOK PROMOTER assures your book the best possible start in life. Full of nitty gritty how-to's for getting nearly free publicity, Carolyn Howard-Johnson... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 193299310X
• ISBN13: 9781932993103
• Release Date: January 2004
• Publisher: Star Publish
• Length: 281 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"

Customer Reviews

Is Your Book Getting Enough Attention?

I love authors who practice what they preach. Author and former publicist Carolyn Howard-Johnson has been one of my role models when it comes to book promotion, so I was elated to find that she now has a book on the topic. And a goldmine of a book it is. This book is jam-packed with resources (many of them online), publicity protocol advice that'll make you feel like an instant insider, and creative techniques to publicize your work. "Don't do what every other author does," she advises on page 35, and goes on to give us great examples of unusual strategies some authors have used to get attention for their books. She tells us how to evaluate how well our efforts are paying off in a quantifiable manner, something I've never done before. She teaches us about branding, and why it's more important for an author to have a "brand" than to publicize one book at a time. If you need to know what belongs in a media kit, where to submit articles for promotion, what to bring to a writers' conference, how to use promotional gifts and where to get them on the cheap, how to build mailing lists, where reviewers hang out, how to do a TV interview, even how to make your own ARCs... it's all here. Book publicity is an enormous topic, and one of the things I liked so much about this book is that it's not overwhelming. It doesn't attempt to give you every detail of every technique you might ever use. Instead, it gives overviews and examples, always in a straightforward, no-fluff-added way. By the end, you'll have a good sense of the possibilities that exist and can investigate further any ones that interest you in particular. This book earns my highest approval and I believe it will be of great help to authors, whether self-published or traditionally-published. --Jenna Glatzer Author of MAKE A REAL LIVING AS A FREELANCE WRITER and editor-in-chief of AbsoluteWrite.com

The best guide to book promotion yet!

Carolyn Howard-Johnson has received rave reviews for her latest book, THE FRUGAL BOOK PROMOTER, and for a good reason. This book is chocked full of excellent ideas to help all authors market and promote their books. I found a ton of wonderful ideas, and my background is marketing! If you only purchase one book for your marketing needs, be sure it's this one! Linda Morelli, author of SHADOW OF DOUBT and FIERY SURRENDER

You can make your book a success

If you are a frustrated author because you have written a great book but it isn't selling, Carolyn Howard-Johnson's book holds the key to changing your life. Not only is this little book packed with great ideas, you don't have to hold the key to Ft. Knox to make them work. All you need are the ideas, some determination, an internet connection and the will to work. She quotes from many sources who have proven track records for their books, and you can learn the tricks of the trade in a few short hours. If you are not an author, but you know one, this book should be the answer to what-to-give gift ideas. No author should be without it. As an author myself (Janet Elaine Smith, author of 13 published novels), I am extremely proud to be included in this magnificent volume. Well done, Carolyn!

A Gift for Writers

Where does a new author go for help on promoting her book? Sure, there's the usual word of mouth, advise from fellow writers, reliance on agents, publishers and publicists. But if you really want to understand the process, and make educated decisions about promotion - read The Frugal Promoter. Howard-Johnson's fertile brain has delivered for us a book that manages to surprise in all its specificity and breadth of information. She's translated her hard-earned experiences, the ups and downs of promotion, into a highly readable how-to, a master blueprint for novices and veterans of the PR wars alike. Don't be fooled by the word "frugal" in the title. It belies a generous spirit. This is a colleague who truly wants others to succeed.