The Freedom Economy: Gaining the McOmmerce Edge in the Era of Wireless Internet

by Mikko Heikkonen, Peter G.W. Keen, Ron Mackintosh

This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072133678
• ISBN13: 9780072133677
• Release Date: June 2001
• Publisher: McGraw-Hill Companies
• Length: 260 Pages
• Weight: 1.19 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

The Freedom Economy

I found the style to be very clear and straightforward, and it easily held my attention. It has the right balance between enthusiasm and passion about the vision, and the rational criteria of the limitations of Mcommerce.The authors provide an excellent framework for strategic planning for the Enterprise and their selection of Customer Relationships, Logistics and Intellectual Capital as focus areas is right on.I think the application of the Braudel rule to be a stroke of genius, and offers a real breakthrough in strategic analysis.While I agree broadly with the themes outlined in the book, both in terms of the analysis of current state and the future vision, I would take issue with the authors view of the evolution of Mcommerce in Europe vs. the U.S. I think the $100 B tax on consumers, which was paid by the operators to governments for 3G licenses is not a benign event, but will in retrospect will be viewed as a watershed event in wealth destruction.The impact will be that the competitive positioning of the U.S. vs. Europe will not evolve as outlined of a reciprocal convergence towards parity between the U.S. and Europe. I believe Europe will advance to competitive levels in B2B integration, but the U.S. will exceed European levels in mobile. I believe that because of this tax, Europe will stagnate in mobile, and the U.S. will now pull ahead of Europe, and that within 2-3 years the U.S. will have clear leadership.Furthermore, because of the palaeolithic and fragmented condition of the U.S mobile infrastructure, the hurdle rate for next generation technology investment will be lower and the economic imperatives and opportunities for growth will be greater in the U.S.. This will enable the U.S operators to more easily justify the investments necessary to move to 3G.Ironically, the idiocy of European politicians will allow the Americans to recover lost ground, and because of their current competitive disadvantage of antiquated and fragmented infrastructures, they will have an advantage in migrating to CDMA based architectures and 3G infrastructures.I believe in Europe the more likely scenario is: a. delays for next generation deployment in Europe by the operators. b. once it is deployed, mobile rates will be held higher longer, particularly in roaming, to recover the investment in the licensesBecause of this, while the U.S. now suffers technological fragmentation, Europe will suffer economic balkanisation, the impact of which will be lower levels of innovation and retarded adoption rates, opening the door to U.S. leadership.