The Four Day Creative Brief: A Practical Guide for Writing an Inspiring One

By Yadira Santana-Dowling

Book Overview

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step by step through the research, writing and presentation that goes on in a strategist's typical day, helping to build confidence and clarity into the process for up and coming professionals.

• Format: Paperback
• Language: English
• ISBN: 192240568X
• ISBN13: 9781922405685
• Release Date: April 2020
• Publisher: Tablo Pty Ltd
• Length: 38 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"